About the brand

Affordable luxury in hair care!

The iconic brand that has been active in the field of professional hair care for more than 35 years. During this time, he introduced more than 80 new products thanks to his unique product developments. Today, it is not only the most significant professional brand still in private hands, which is based on high-quality, special natural ingredients, but part of its philosophy is to give back to the world, so it supports many charitable initiatives in collaboration with its parent company, JOHN PAUL MITCHELL SYSTEMS.

We do not test on animals!

Our products have a high content of natural raw materials, most of them are vegan. During the production and development of the product, we have never tested on animals and we never will!

Sea Shepherd

By supporting the Sea Shepherd organization, the brand is doing worldwide to preserve the natural life of the oceans!